The Scientific Journal of the School of Management and Banking in Krakow
The WSZiB Scientific Journal has been published continuously since 2004. Academic articles published in the journal are awarded 5 points. The Scientific Journal is open access, and its pages feature contributions from both faculty members of WSZiB and researchers from other academic institutions. Alongside the work of scholars with extensive academic experience, the journal also features articles by PhD students.
ISSN 2300-6285
Publication Topics
We publish articles and research papers in the following fields:
Organization and Management, Trade and Services, Marketing, and Marketing Research,
Economics and Economic Policy,
Corporate Finance, Accounting, Banking, and Insurance,
International Trade and Business Law,
Mathematical Economics, Econometrics, and Statistics,
Social Policy,
Philosophy, Psychology, and Sociology,
Media Studies,
Computer Science,
Logistics.
Editorial Team
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Reviews
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Editorial Requirements
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Download the latest issue of the Scientific Journal
Issue No. 71Articles:
- SYMBOLS OF COLLECTIVE UNCONSCIOUS AND SEMIOTICS IN MARKETING THEORETICAL CONSIDERATIONS - PART 1
lic. Gabriela Handziak, Bartosz Kaczmarczyk, pp. 1-10 - SYMBOLS OF COLLECTIVE UNCOSCIOUS AND SEMIOTICS IN MARKETING, PART II: DISCUSSION OF OWN RESEARCH RESULTS
lic. Gabriela Handziak, Bartosz Kaczmarczyk, pp. 11-21 - NEGOTIATION STYE AS AN EXPRESSION OF INDIVIDUAL INTERPERSONAL DIFFRENCESS. ANALYSIS OF INTERNAL COMMUNICAITON STRATEGIES
mgr Joanna Dreżewska https://orcid.org/0000-0003-2527-3817, lic. Kacper Stabryła-Tatko https://orcid.org/0009-0004-2963-6843, pp. 22-33 - POKOLENIE ALFA JAKO NOWY SEGMENT DOCELOWY DLA KOMUNIKATÓW REKLAMOWYCH PRZEKAZYWANYCH W MEDIACH SPOŁECZNOŚCIOWYCH
Oliwia Cisoń, Gabriela Leńczyk
Any questions?
For matters relating
to publications and collaboration, please contact
Editor-in-Chief
Dominika Woźny, PhD Eng., Professor at WSZiB
e-mail: zeszyt@wszib.edu.pl
tel.: 12 635 66 42