On May 21, the 7th Student Scientific Session took place in the WSZiB building at Kijowska Avenue 14 under the patronage of His Magnificence Rector Krzysztof Roszczynialski. The event was organized by the Dean of the Faculty of Applied Sciences, Prof. WSZiB Bartosz Banduła PhD and the Rector's Proxy for Scientific Groups, Justyna Michniak-Szladerba PhD. 

This is an annual event during which students – members of scientific groups – presented their papers, and experts-practitioners commented on them as part of the Expert Panel. This year, the topics of the Session included, among others, management, communication and psychology in business, digital marketing, finance and accounting, computer science, applied computer science, logistics and also digital entrepreneurship. 

Student speeches 

During the Session, eight papers prepared by members of the WSZiB scientific groups were presented: 

• Determinants of the choice of financing sources in the context of investment activity of enterprises Natalia Job BSc, Kacper Stabryła-Tatko BSc Accounting Science Club supervisor: Piotr Ziarkowski PhD 

• Monopolies in the free market Jan Schab Entrepreneurship Science Club supervisor: Kamil Kowalik MSc 

• The impact of students on the rental market and the demographic structure of Kraków Borys Szczygieł-Kwapiński PRICE Economics Research Club supervisor: Borys Makary PhD 

• Psychological effects of counterfactual thinking in negotiations: the role of lost opportunities Karolina Cyrek BATNA Negotiation Science Club supervisor: Joanna Dreżewska MSc 

• Negotiation style as an expression of individual interpersonal differences: Analysis of internal communication strategies Joanna Dreżewska MSc, Kacper Stabryła-Tatko BSc BATNA Negotiation Science Club supervisor:  Joanna Dreżewska MSc 

• Symbols of the collective unconscious and semiotics in marketing Gabriela Handziak BSc, Bartosz Kaczmarczyk Marketing Academic Club supervisor: Joanna Brandys MSc Eng. 

• AI assistant in marketing on the example of a selected company Filip Konopka, Kacper Kobyłka Marketing Science Club supervisor: Joanna Brandys, MSc Eng. 

• Reforming the marketing message for the Alpha generation, as a result of the influence of leading social media platforms
  Gabriela Leńczyk, Oliwia Cisoń PRICE Economics Research Group supervisor: Borys Makary PhD 

Expert Panel 

We hosted the following representatives of the business world as experts-practitioners: 

• Jagoda Bugaj Marketing Director at Vasco, previously associated with VRG and OTCF. 

• Bernard Łuc Director of the Kraków Region at Santander Bank Polska S.A.. 

• Piotr Saderski Speaker and trainer for processes and automation in rental management companies, co-owner of a rental management company for students in Kraków, co-creator of "Śniadanie Podnajemców" - regular industry meetings for rental management companies. 

• Karolina Ziółkowska Psychologist and psychotherapist at the mental health clinic of the Babiński Hospital and also as a private practice. Academic teacher at the Institute of Psychology of UKEN. 

Publication of papers 

Students who delivered a paper during the 7th Student Scientific Session were given the opportunity to publish it in the student magazine Multis Multum and also in the WSZiB Scientific Journal.  

We would like to thank all participants – students, supervisors of scientific groups and experts – for their active participation, inspiring presentations and the shared knowledge!