Description of the scope of training
Studying the specialty of Digital marketing and social media allows you to acquire knowledge and skills that prepare you for the practical use of Internet tools in effective marketing activities. Graduates are capable of:
- using social media for marketing and promotional purposes;
- planning and managing campaigns implemented in the virtual world;
- analyzing and monitoring customer relationships;
- applying modern methods of promotional and sales activities on the online market;
- creating and managing a brand;
- collecting and analyzing data to evaluate the effectiveness of social media and digital marketing strategies.
What will you learn?
Digital marketing and social media major is a comprehensive proposal for all those who tie their careers to the new media market. As part of the modules in this learning path, graduates will gain knowledge and skills in designing information messages in digital media, influencing purchase decisions, and creating modern marketing content.
The graduate of this degree will be prepared to use ICT tools in the marketing process management.
Your educational pathway
- Information design,
- Digital branding,
- Social selling,
- Information Technology in Marketing Project Management (ASANA),
- Content Marketing & Copywriting,
- Mobile marketing.
Future job prospects
The knowledge, skills and competencies acquired during your studies will be useful for professional employment in both the domestic and foreign market.
This major is targeted at all those who are planning their future careers in
- marketing departments,
- creative agencies,
- sales and promotion,
- positions responsible for the formation of customer relations,
- social media and e-commerce industries, and in advertising and research agencies.
Each graduate will also be prepared to run their own business.
- Macroeconomics II 8 ECTS
- Quantitative methods in management 6 ECTS
- Statistics in management 6 ECTS
- Strategic management 4 ECTS
- Psychology in Management 3 ECTS
- Process management 5 ECTS
- Security Management 3 ECTS
- Scope of training
- Business English 2 ECTS
- Philosophy 5 ECTS
- Operational Research 5 ECTS
- Entrepreneurship 6 ECTS
- Sustainable development financing 7 ECTS
- MA seminar 5 ECTS
- Scope of training
The reasons to study second-cycle programme in Management at the WSZiB in Cracow
Practice-oriented training
Wide range of curricula
Our own intranet platforms
Modern IT tools
Professional teaching staff
Unique study atmosphere
Opportunities to study abroad
Professional career
See also other scopes of training
- Human resource management
- Applied Computer Science in Business
- Law in Business
- Investment project manager
- Purchase and supply chain management