Description of the scope of training
Studying Advertising and computer graphics gives you the opportunity to acquire the skills necessary to work in contemporary creative agencies that create advertising content of any format (text, video, computer graphics). Through interesting and very practical classes, you will learn how to use the latest technology in your work as a graphic designer or marketer.
What will you learn?
We will teach you how to use specialised IT tools in everyday work of a marketer or graphic designer. We will show you how to create professional graphic designs (the raster and the vector ones). You will also familiarise yourself with modern audio and video editing techniques, using software such as Camtasia Studio and Audacity. You will learn how to use the Internet as a marketing tool and what techniques should be used to convey a clear and effective advertising message.
Your educational pathway
- Advertising and sponsorship
- Raster and vector graphics
- Digital marketing
- Multimedia laboratory
- Marketing communications
- Creativity and persuasion in advertising
- Image management
- Business ethics
- Methods of creative organisational problem solving
Future job prospects
The graduates of the Advertising and computer graphics studies are employed as computer graphic designers, DTP specialists, social media graphic designers, and specialists in the field of visual presentations, Web Graphic Designers.
- Foreign language 10 ECTS
- Cultural anthropology / Organisational culture 2 ECTS
- Career planning / Basic knowledge of the labour market 2 ECTS
- Marketing 4 ECTS
- Information Technology 4 ECTS
- Microeconomics 6 ECTS
- Macroeconomics 6 ECTS
- Accounting 8 ECTS
- Law 8 ECTS
- Management foundations 8 ECTS
- Mathematics applied to management 7 ECTS
- Scope of training
- Financial policy 6 ECTS
- Sociology / E-business challenges 3 ECTS
- Psychology / Company start-up techniques 3 ECTS
- Statistics 6 ECTS
- Foundations of econometrics 5 ECTS
- Customer Relationship Marketing 4 ECTS
- Economic law 3 ECTS
- Organisational behaviour 5 ECTS
- Marketing management 5 ECTS
- Mathematics 6 ECTS
- Quality management 3 ECTS
- Effective leadership 3 ECTS
- Scope of training
- Marketing research 5 ECTS
- Information Technology in Management 2 ECTS
- Corporate financial management 4 ECTS
- Human resource management 4 ECTS
- Financial accounting 4 ECTS
- Insurance in business activities 3 ECTS
- Academic research methodology 3 ECTS
- Diploma seminar / final thesis 15 ECTS
- Scope of training
- Intellectual property protection / Computer law 3 ECTS
- Project management 4 ECTS
- Market analysis 4 ECTS
- Organisational behaviours 4 ECTS
- Marketplace 3 ECTS
- Internship 19 ECTS
- Scope of training
It is worth studying Management at WSZiB in Cracow
Practice-oriented training
Analytical thinking and personal effectiveness
Our own intranet platforms
Modern IT tools
Communication skills
Professional teaching staff
Unique study atmosphere
Opportunities to study abroad
Professional career
See also other scopes of training
- Information Technology and Data Visualisation in Business
- Corporate logistics
- Human resource management
- Business Management