Lisa
WANTS TO CHANGE INTERNET’S IMAGE
That’s why she has chosen DIGITAL MARKETING at WSZiB.
Digital marketing is the bachelor’s degree course implemented as part of two fields of study: marketing and social media, and digital technologies in marketing . These two options are made for those people who would like to improve their graphic skills related to designing image campaigns or sales campaigns with the use of social media or those who would like to effectively communicate with selected target groups in the Internet space, achieving the intended goals.
Over the past two years, we have seen a significant development of the e-commerce industry. The demand for specialists and experts in this field is growing rapidly on the labor market. Development of digital skills, and simultaneously development of the competences in the field of recognizing and creating online trends or the knowledge of legal regulations is the clou of our Digital Marketing major – says Dr. Magdalena Kowalska-Musiał, lecturer at the Wyższa Szkoła Zarządzania i Bankowości w Krakowie.
And you, what course do you choose?