Description of the scope of training
Digital technologies in marketing is a unique area of study that combines two trends related to marketing: a classic approach to the issues of image creation, promotion and shaping purchase decisions, and modern ICT tools that are used in contemporary marketing concepts.
What will you learn?
As part of this education path, graduates will gain unique knowledge and skills in the field of raster and vector graphics design, multimedia production, photography and photo editing, and managing a marketing project with the use of web and mobile applications. Such selection of modules will allow a graduate of this education path to become a specialist in the use of new technologies in marketing processes, while respecting the traditional approach to the canon of marketing developed by the most outstanding specialists in this field.
Your educational pathway
- Raster and vector graphics – a module that will introduce you to graphic design, both in the raster (Photoshop) and vector (Corel) form.
- Advertising photography and photo-editing – a module during which you will learn how to use photography in digital marketing
- Information technologies in marketing project management (ASANA) – this is a module that presents the most popular project management tool in the ITC edition
- Mobile marketing – a module showing modern concepts and tools of mobile marketing
- Digital marketing project management – a module in which we will teach you how to effectively manage projects in digital marketing
Future job prospects
Graduates of this specialization may find employment as:
- manager for digital communications
- WEB project manager
- SEO manager
- digital marketing manager
- English / German 10 ECTS
- Planning professional career / Basic knowledge about the labor market 2 ECTS
- Contemporary political systems / Introduction to state and law studies 2 ECTS
- Business ethics / Cultural anthropology 2 ECTS
- Creative problem solving methods / Intellectual capital of the organization 2 ETCS
- Introduction to design work 3 ETCS
- Mathematics 5 ETCS
- Law 4 ETCS
- Economics 6 ETCS
- Fundamentals of management 4 ETCS
- Fundamentals of marketing 4 ETCS
- Information technologies 3 ETCS
- Fundamentals of finance and accounting 4 ETCS
- Statistics 4 ETCS
- Media psychology 3 ETCS
- Marketing strategies 5 ETCS
- Advertising and sponsoring 4 ETCS
- English / German 10 ETCS
- Benchmarking 4 ETCS
- Marketing research 4 ETCS
- Creativity and Persuasion in Advertising 4 ETCS
- Content marketing i copywriting 4 ETCS
- Digital marketing 4 ETCS
- Cost strategies in digital marketing 4 ETCS
- Principles of website design 2 ETCS
- Market analysis 4 ETCS
- Marketing 5.0 3 ETCS
- Marketing tools on international markets 2 ETCS
- Internship (I) 8 ETCS
- Fundamentals of e-commerce 4 ETCS
- Information design 4 ETCS
- Analysis and optimization of advertising effectiveness 3 ETCS
- Fundamentals of SEO and web analytics 2 ETCS
- Leadership in Marketing (ang.) 2 ETCS
- Preparation for the diploma examination 3 ETCS
- Digital Marketing Project Management 4 ETCS
- Internship (II) 21 ETCS
- Bachelor's final project 5 ETCS
Why choose BA Digital Marketing Studies at the School of Banking and Management in Cracow
Practice-oriented training
Our own intranet platforms
Modern IT tools
Professional teaching staff
Unique study atmosphere
Opportunities to study abroad
